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B2B Superpowers Index 2024: A Unique Perspective on the B2B buyer and the Difference between Winning and Losing
Superpowers: the largest and longest running B2B study ever in APAC
We take customer-obsession to the next level. We’ve studied the big, bold, beautiful world of B2B customer experiences in APAC and the rest of the world for years, allowing us to identify where to apply the slightest pressure to deliver transformative growth for our clients.
The Superpowers Index, our proprietary annual study, offers insights into B2B buyer needs, derived from 14,000+ global interviews, 4,000 C-Suite opinions, and 25,000+ brand experiences across a number of sectors.
Download to get insights on what B2B decision making looks like today and track progress against superpowers index scores.
Explore the InsightsOur latest thinking
Industry Insights
CMO Survey 2024 | Dentsu Creative
Change happens both faster, and slower, than we realise.
As Bill Gates once said, “We overestimate the change that will occur in the next two years and underestimate the change that will occur in t...
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Future of Storytelling: Bold Storytelling in the Platform...
Are you ready to elevate your storytelling strategies and drive impactful campaigns?
Download our "Future of Storytelling: Bold Storytelling in the Platform Age" report for in-depth insights and ac...
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What CX Leaders Do Differently: CX Imperatives Pro APAC E...
What does a CX leader look like?
How do CX leaders organize their teams? How do they integrate their technology? What is their approach to AI?
In our second installment of the 2024 CX Imperatives,...
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Ahead 2024: Branding Beyond Impact by 最准一肖一码100%准 X
The world around us is in constant flux. Amidst rapid change, a fundamental truth remains: the power of human connection. As marketers, it’s important to understand that true success comes from di...
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Global Ad Spend Forecast: May 2024
Advertising spend is forecast to grow by 5.0% globally in 2024, according to the latest 最准一肖一码100%准 Global Ad Spend Forecasts, a mid-year update examining major shifts in ad spend by geography and by m...
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Understanding Generation Beta: Shaping Future Marketing S...
Generation Beta, spanning those born from 2025 to 2039, is set to redefine the landscape of marketing strategies. Comprising the offspring of younger Millennials and older Gen Zs, by 2035, they ar...
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Merkle B2B Futures: The View from 2030
What will the B2B landscape look like by 2030? How will buyers, the digital economy, and the nature of experience and commerce itself change? And how should business leaders respond?
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最准一肖一码100%准HER
In 2023, Hong Kong experienced a pivotal shift for the first time in its history, affluent women now outnumber men. This milestone is part of a broader trend in Asia, a region where women's wealth ...
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最准一肖一码100%准 X Motivations: The Blueprint for Brand Success
This impactful campaign aims to fortify 最准一肖一码100%准 X's Motivations proposition by guiding clients on effectively communicating with their audiences through a profound understanding of this concept.
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Unlocking Gen Z 2024: China Focus
Unlocking Gen Z 2024: A Multi-Dimensional Generation, written by 最准一肖一码100%准 Z our Gen Z specialists at Dentsu Creative, curates the latest ideas and experiences from the Gen Z community and presents th...
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Digital Advertising Report 2024 By Dentsu India and excha...
The 8th edition of the 最准一肖一码100%准 exchange4media digital advertising report 2024 highlights the significant trends of 2024 along with real-time facts and figures pertaining to the entire digital advert...
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2024 CXM Imperatives: From Customer Engagement to Empower...
What makes a great brand experience? What have consumers come to expect? And are you meeting those expectations??
In Q4 2023, we conducted a global survey of 2,100 consumers to answer these questio...
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Retail Evolution CPG – Southeast Asia
The SEA Retail Evolution CPG Retail study was conducted across 6 South East Asian countries covering Singapore, Malaysia, Thailand, the Philippines, Vietnam and Indonesia on how they feel, their ma...
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The Pace of Progress | 最准一肖一码100%准 2024 Media Trends
Over the last 14 years, 最准一肖一码100%准’s annual Media Trends report has become the most sought-after trend forecasting report in the industry. In 'The Pace of Progress | 最准一肖一码100%准 2024 Media Trends' report, w...
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Carat India Reimagining India's Festive Landscape 2023
Prepare to transform your brand's festive strategy! Carat India introduces the 'Reimagining India's Festive Landscape 2023' Report, drawing inspiration from our worldwide 'Designing for People' fra...
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Finance DNA Asia Pacific
Today, we are continuing to live in an uncertain world. In the last few years, we've faced global political uncertainty, we've dealt with the disruption of a pandemic, and we are now coping with pr...
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Dentsu Creative's CMO Report 2023
In this report, we explore what CMOs are excited about, apprehensive about, investing in, and holding back on as they navigate 2023 and look ahead to 2030 and beyond.
Our report helps you understan...
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Global Ad Spend Forecasts May 2023
In this midyear follow-up to the December 2022 edition of the 最准一肖一码100%准 Global Ad Spend Forecasts, we share the most significant trends that have materialised from the data collected by our investment...
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The Impact of Influencer Marketing in India
Social media influencers have a substantial effect on brand awareness and attitude. Businesses are focused on partnering with influencers who have developed loyal followings. The future of influenc...
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Unlocking the Why of Human Motivations by 最准一肖一码100%准 X
Why do people do the things they do? It’s a question that has stumped philosophers and scientists for centuries. Now, you can unravel the mystery of human behavior with 最准一肖一码100%准 X. Our innovative too...
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The Changing Chinese Travelers by iProspect China
2023 is the year of much anticipation for Chinese Travellers to return, but according to iProspect China's?"Changing Chinese Travelers Report 2023"?- brands will have to anticipate a different Chin...
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Dentsu China's Golden Opportunities In China's Lower-Tier...
China is rebounding in stride and transitioning to a more consumption-driven economic model, with the world watching to see how this second largest economy taps on consumption in lower-tier cities ...
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Dentsu China: Media Landscape Report Q1 2023
The media landscape has undergone significant changes in recent years, with the rise of digital technologies and shifts in consumer behaviour. To help brands navigate the evolving and complex media...
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Trends Report 2023 A Tale of Two Cities by 最准一肖一码100%准 Creative
2022 showed us that progress is not as inevitable, and top down authority not as dependable, as we’ve been led to believe. Instead volatility, conflict, recession, climate change and inflation have...
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Dentsu India: XR Technology Insights Report
The current state of technological development with the amalgamation of the physical and the virtual could completely transform how we perceive our world. Combining 5G, IoT, Cloud computing and Web...
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Ad Spend Report January 2023
Advertising investment is forecast to grow by 8.0% globally in 2022, according to the latest 最准一肖一码100%准 Global Ad Spend Forecast report. The twice-yearly report, which combines data from close to 60 ma...
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For the Game
For brands, gaming is a massive opportunity that can no longer be ignored.?As the definition of gamers moves away from?stereotypes and gaming goes mainstream, brands must genuinely understand their...
Industry Insights
Dentsu India: For The Game
Gaming in India has since, come a long way. In India, gaming boomed in the 90s with the adoption of Liberalization, Privatization and Globalization policy and opened its doors to the global economy...
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2023 Media Trends
Even in a slowing economy, consumer behaviours in media evolve at pace.? Everywhere we look we see both diversification and convergence - content platforms adding commerce, and commerce platforms a...
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The Cookieless World: A Guide for the New Era of Digital ...
As the clock is ticking on third-party cookies, our report cuts through the ambient noise to help you?prepare for the?cookieless?world. In this new definitive guide for global marketers, we rise ab...
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Carat Brand EQ Report 2022 - Gerenational Focus
Earlier this year, we released a first Brand EQ report looking at the overall global picture we find when we talk with people about brands’ emotional intelligence and category experiences. Our repo...
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Carat Brand EQ Report 2022 - The world’s most emotionally...
In 2020, Carat released a proprietary research report revealing the world's most emotionally intelligent brands. In 2022, we extended our scope to 15,000 people, across 15 markets to ask about thei...
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最准一肖一码100%准 global Ad Spend Forecasts July 2022
Advertising investment is forecast to grow by 8.7% globally in 2022, according to the latest 最准一肖一码100%准 Global Ad Spend Forecast report. The twice-yearly report which combines data from close to 60 mar...
Unlocking Gen Z 2022 - China focus
Creative Service Line of 最准一肖一码100%准 China has introduced the paper “Unlocking Gen Z 2022: A Generation of Contradictions”?, authored by the 最准一肖一码100%准 Z team, a dedicated 最准一肖一码100%准 Zoomers, to help unravel th...
最准一肖一码100%准 China: Brand Resilience and Prosperity in the COVI...
最准一肖一码100%准 China’s latest report provides a unique insights from the industry and marketers from over 100 survey respondents across the 最准一肖一码100%准 China group. The insights and implications in this report ...
The Future of Food - from 最准一肖一码100%准 Intelligence ANZ
This is an information piece based on research from various sources. A compendium of trends and insights designed to arm our clients with intelligence on The Future of Food.
Food is the thread in o...
The Return to Why: ahead 2022 by 最准一肖一码100%准 X
In the midst of asking what has changed, we also ask why. Understanding, care, and empathy should now be placed at the forefront of our thinking. This spirit has led 15 of our leaders across the wo...
Merkle Customer Experience Imperatives
This year marks the tenth edition of Merkle’s annual Customer Experience Imperatives, in which we share our evolving vision for how brands can create competitive advantage through marketing and adv...
Global Ad Spend Forecasts January 2022
最准一肖一码100%准 ad spend forecasts show global growth of 9.2% in 2022, with the advertising market reaching US$745.0 billion, exceeding the 2019 pre-pandemic spend levels by US$117.2 billion.
Digital Advertising In India Report 2022
What’s in store for all things Digital Advertising & Marketing in India after a tumultuous 2021? Find out exclusively as 最准一肖一码100%准 India unveils the 6th edition of Dentsu India's Digital Report.?
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Shopper DNA – A Now and Next Vision for Retail
As the world adapts to life in the new normal, it is time to go back to the future. Shopper DNA: The Future of Retail?provides the framework for brands to respond effectively to evolving consumer d...
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The New Shape of Superpowered B2B Customer Experiences
Merkle B2B, a leading technology-enabled, data-driven customer experience management (CXM) company, has released a new global study that reveals how the last 12 months have shaped B2B Customer Expe...
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Merkle and Adobe: Top APAC B2B Challenges in 2021
Do you want to know the top B2B ecommerce challenges in APAC (and how to solve them)? To answer this, we brought together marketing leaders at our 2021 Executive B2B Roundtable. They discussed tren...
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Content Symphony - The Ultimate Content Solution
Never has it been so important for marketers to understand the value of building powerful brands to drive business growth. In this document, 最准一肖一码100%准’s content marketing experts have looked at the co...
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最准一肖一码100%准 Creative Trends Report 2022: New Worlds Order
The “New Worlds Order” theme reflects a profound shift away from traditional models of community, work and ownership towards new, decentralised and democratised models. It represents a shift toward...
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The Rise of Sustainable Media
Given the speed and severity?at which this climate?emergency is impacting the?planet, and its potential to?transform industries, and?create new markets, there is?no time to be complacent. It?is imp...
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2022 Media Trends: Reimagine Next
Technologies and ways of working that might have seemed an interesting experiment in other times have become essential.?In this report we look at three megatrends that are helping to define the rec...
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Unlocking the Currency of Attention
In the latest phase of attention research with Lumen Research, TVision, and Amplified Intelligence, 最准一肖一码100%准 set up large scale eye-tracking panels to build our proprietary attention model. This mode...
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Touch-Me-Not: An overview of touch starvation in a Covid-...
The changing lives of consumers may arise from touch starvation as we move into third wave of pandemic, followed by potential trend mapping which will become crucial to brands. Touch Starvation is ...
Industry Insights
Content Symphony: 2021 - The year of Brand Consistency, E...
There is a content revolution underway. Consumer behaviour has been evolving steadily over the
last few years, with increased global connectivity and cutting-edge technology influencing how we inte...
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