To navigate a storm, you need a compass.
That's why we develop clear, actionable thought leadership that helps brands embrace the potential of disruption in the digital economy.
Discover some of the best thinking from across our network.
Dentsu Creative 2024 CMO Report: OUT NOW
Dentsu’s global creative network, Dentsu Creative has today released its annual global survey of 950 chief marketing officers, this year revealing a new era of empowerment worldwide, spurred by an unprecedented confidence in the power of creativity.
Key insights include 79% of respondents agreeing that marketing is a key driver of business transformation, with 83% of CMOs believing that creative ideas can transform businesses and 81% seeing creativity as more important to their business than ever.
Use the report to find out:
- Is your thinking in line with the rest of the industry?
- Will your marketing investments pay off?
- Where could you look next for inspiration?