Cannes Lions 2024 Rewind
![](https://assets-eu-01.kc-usercontent.com:443/27bd3334-62dd-01a3-d049-720ae980f906/78e6bcec-cf8d-4290-a73a-503a74d1fe37/AdobeStock_500422913.jpeg?q=75&fm=jpg&w=960)
The themes from this year’s Cannes Lions Festival of Creativity live beyond the Croisette. Our strategists gathered insights from the week and compiled 5 key themes to illustrate how brands are leaning into Transformative Creativity an idea that creativity that emphasizes impact rather than only execution.
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